ABOUT FRAMES & FAME
An editorial approach to fashion, culture, and visual storytelling.
The Vision
Frames & Fame was created to reimagine the fashion show as more than a moment—it is an experience designed to live beyond the runway.
Built at the intersection of fashion, photography, and live production, Frames & Fame approaches each event as a living editorial. Every element—from lighting and staging to pacing and presentation—is crafted with intention, allowing fashion to be experienced as narrative rather than spectacle.
This is where artistry is centered, creativity is elevated, and stories are told in frames.
Why Frames & Fame Exists
Traditional fashion shows often prioritize speed and volume.
Frames & Fame prioritizes meaning.
The platform was created to give designers, models, and creatives a space where their work is presented with care, context, and visual integrity. It is a response to the need for experiences that honor craftsmanship, celebrate culture, and create moments worth remembering.
Frames & Fame is not about trends.
It is about presence.
The Founder
Frames & Fame was founded by Gerald Tookes, a photographer, producer, and creative director with over two decades of experience in fashion, editorial photography, and visual storytelling.
With a background rooted in capturing people, culture, and narrative, Gerald created Frames & Fame as a platform that reflects his belief that fashion deserves to be seen with intention and respect. His editorial eye and production experience shape every detail of the event—from the way garments move on the runway to how moments are preserved beyond it.
Frames & Fame is a natural extension of that vision.
A Different Kind of Runway
Frames & Fame is not a traditional fashion show.
It is not a pop-up runway.
It is not a one-night moment.
It is a curated visual experience—designed to be photographed, remembered, and revisited.
Each edition blends runway presentation with editorial storytelling, allowing fashion to unfold with rhythm, emotion, and impact.
Who Frames & Fame Is For
Frames & Fame exists for:
Designers seeking elevated presentation
Models who understand movement and narrative
Creatives who capture moments with intention
Brands and partners aligned with culture and artistry
Audiences who value fashion as expression
It is a space where collaboration thrives and stories are shared.
Looking Ahead
Frames & Fame is growing—with purpose.
As the platform evolves, it remains committed to thoughtful curation, creative collaboration, and producing experiences that feel authentic, expressive, and visually compelling.
Every frame matters.
Every moment has intention.